N.A! makes the aperitif fun !

Want to brighten up your aperitif ? N.A! reinvents the Tortilla for you and launches Tortilla Pops! Made from 87% corn and legumes, they are as light as they are crunchy, but above all, very tasty! Tortilla Pops are a natural source of fiber and half the fat, ideal for an aperitif or a little savory break! Find the Tortilla Pops original and sweet pepper in the aperitif section of your store or directly on the e-shop!

Introducing, the Pinto Beans!

It is the beginning of a new decade, a new era: the era of the Crisp'bean ! [N.A!] turned beans into light and crispy goodness perfect for parties, hosting or snacking. Our unique flips are made of a minimum of 59% pinto beans and are still 50% less fat than regular crackers and crisps, but not any less flavourful ! Why wait any longer to enjoy their light texture and nutty flavour ? Check them out in our e-shop !

[N.A!] transforms the Crisps game !

Snacking on legumes ? N.A. made it possible and tasty ! Snacking is now even more crispy and delicious than before, with the launch of our Crisp'peas ! A unique snack made of 65% peas, but with 50% less fat than regular savoury crisps and snacks. Find our Crisp'Peas Sea Salt, Tomato & Basil and Cream & Onion flavours in selected stores or directly in our e-shop !

[N.A!]'s Energy Kick !

[N.A!] puts an end to morning and post-workout sluggishness ! In 2019, we launched our Energy Balls : 5 ultra soft and delicious balls, perfect when you're on the go ! Made of dates and nuts, they are a natural source of copper, which contributes to a well functioning metabolism, rich in fibre and, of course, without any additives or nasties ! Ready to discover all three flavours ASAP? Go, go, go ! They're waiting in our e-shop !

[N.A!] joins the refrigerated shelf !

[N.A!] comes this year on the refrigerated shelf, and reinvents daily life of French people from early morning with a unique range of vegetable drinks, combining naturality and gluttony ! Find our two ranges Nature and Douceur on the refrigerated shelf.

The sNAck!

After rice, [N.A!] strengthened its position on the greedy and gluten-free snack segment with new generation corn crackers with sweetcorn and chia seeds or quinoa: Corn Crackers had arrived! The [N.A!] snack is just as much fun, just as tasty… but more balanced.

[N.A!] broadens its range and advocates "healthy eating"

Though [N.A!] was the forerunner of the healthy snack, it didn't stop there. It endeavoured to meet the needs of our changing lifestyles. So the brand created MY MIX, delicious blends of seeds combined with Fruit Sticks chips or superfruits. The perfect snack to boost your energy at any time of day.

[N.A!] reinvents the snack

It was in March 2015 that the brand set out to conquer an new market segment with its Rice Crackers. [N.A!] hit the salty snack shelves, with its rice crackers containing considerably less fat, between 65 and 70% less fat than the average snack product. The brand made it a point of honour to roll out with a number of recipes to cater to every taste!

Innovation full sped ahead!

Over the years, [N.A!] has come up with any number of innovations and, among other things, invented Fruits and Chocolate for foodies, with three delicious recipes! [N.A!] has also won the LSA trophy for innovation on a number of occasions!

Looking to conquer Europe

{N.A!] chips became Fruits Sticks, a bigger, 40-g sachet, instead of 30 g, and were stocked in all major hypermarkets and supermarkets in France at the in-queue check-out displays. [N.A!] quickly took on the rest of Europe, starting in Belgium, which loves its fruit-based snacks, and followed by Italy, Germany, etc. And even outside Europe, in... erm... Switzerland!

Birth of [N.A!] chips

It all began with Bertrand, the original Nature Addict who got the ball rolling. He set himself a real challenge and refused to compromise: revolutionise the snack world by making what we find in nature good to eat. A tough task on the face of it… but we're going to let you in on a little secret: nature is the most delicious store cupboard there is! And Bertrand surrounded himself with a whole bunch of Nature Addicts to develop his big idea. Since then, the little brand has grown and grown.


  • Founder

  • Chief Executive

  • Sales Director
    Anne Cécile

  • Innovation Director

  • Marketing Director

  • Quality Manager

  • Artistic director

  • Product Manager

  • International Product Manager

  • Marketing Director Germany

Life's just a bowl of cherries at [N.A!]

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